TY  - SER
AU  - Lynam, John K.
AU  - Janssen, Willem G.
TI  - Commodity research programs from the demand side
KW  - Manihot esculenta
KW  - Phaseolus vulgaris
KW  - Research
KW  - Economics
KW  - Consumption
KW  - Marketing
KW  - Technology transfer
KW  - Latin America
KW  - Investigación
KW  - Economía
KW  - Consumo
KW  - Mercadeo
KW  - Transferencia de tecnología
KW  - América Latina
KW  - Thompson
KW  - Beans
KW  - Cassava
KW  - Yuca
KW  - Frijol
KW  - CIAT Autor
KW  - EY
KW  - RJ
KW  - Economía y políticas agrícolas
KW  - Investigación agraria
KW  - Agricultural economics and policies
KW  - Agricultural research
KW  - Articles in Refereed Journals
N2  - Agricultural research has traditionally focused on production issues and the economic discipline supported this research by studying the production process and its conditions. The authors argue that the study of marketing and demand issues usefully complements production research. This is because, apart from the producer, the consumer is also a judge of new technology; and because constraints to improved or increased utilization might be identified, which carry a higher potential for successful research than production constraints. Demand studies for orientating agricultural research show conceptual symmetry with production studies but their inclusion allows for better judgement on the potential of alternative research ventures and for improved targeting of agricultural research objectives, such as equity, rural income and price stability. Demand analysis shoud be consistent with the state of maturity of the commodity research program. Demand studies can be organized around the themes of research strategies, technology design and technology transfer. This is afterwards illustrated with the approaches taken by CIAT's cassava and bean program, showing that the exact subjects of study are rather commodity specific
ER  -